Since 1976

Whitewashing Brick

Whitewashing brick is the on-trend practice of applying a weak layer of watered-down paint to brick. The technique typically tones down the natural colors of masonry and often causes extreme variations in appearance. Still, it allows the natural textures of the brick to come through.

It’s a relatively quick solution for many homeowners wanting to update the color of their masonry, but is it the best option?

The practice of whitewashing brick is not new to the design world.

It’s been around for decades and has recently picked up a lot of momentum on the DIY circuit. We can see why the trend is popular.

Whitewashing Brick

Pros and Cons of Whitewashing Brick

Whitewashing brick is typically inexpensive, can be done with paint lying around the house, and the wash is typically easy to apply and dries quickly.

Cons of whitewashing masonry include:

  • A diminished, natural-looking appearance
  • Chipping and peeling of paint that was not fully absorbed by the brick
  • Difficulty controlling the consistency of the wash
  • Potential for an uneven finish
  • Whitewashing is not permanent, and maintenance will be required

Other Ways of Updating Brick

Limewash, not to be confused with whitewash, uses a precise mixture of lime, minerals, and water that is applied in a similar process, giving an old-world feel.

The result is a finish that looks more natural than whitewashing, is fairly easy to apply, is moisture-resistant, sinks into any porous masonry surface without changing the brick’s texture, and is inexpensive to use.

Cons of lime washing brick include:

  • Will erode of time
  • Will not adhere to previously painted masonry
  • Continued maintenance beginning in as little as five years
  • Limewash may rub off when dry
  • A diminished natural-looking appearance
  • Difficulty controlling the consistency of the wash
  • Potential for an uneven finish

As painting exterior brick, including whitewashing, can bring more continued maintenance and added costs than expected, a brick stain may be the best option for increasing the overall look of your home.

Pros and Cons of Whitewashing Brick

BrickImaging’s exclusive brick coloring process provides a permanent finish, looks entirely natural, and is maintenance-free. Our brick stains act like dyes and are permanent; they do not inhibit the performance of masonry as it allows the brick to continue breathing and are guaranteed never to bubble, chip, or peel.

BrickImaging has been among the top brick coloring and staining companies in the nation since its founding in 1976. Our proprietary brick stains are absorbed by and integrated with the face of the masonry. As a result, with brick stain, the original surface textures and color variations remain—unlike paint.

Whether you opt for whitewashing, limewashing, or staining, do not hesitate to contact us to discuss details about your latest home improvement project.

About BrickImaging

About BrickImaging

Bob Homolka founded family-owned BrickImaging in 1976 after he invented the firm’s proprietary Stayntech® masonry stains. The company is the country’s oldest block, stone, mortar, and brick staining contractor. It is still operated today by the Homolka family.

BrickImaging stains single-family homes, office buildings, warehouses, multi-family housing, retail plazas, banks, hospitals, courthouses, schools, churches, and hotels, among many others.

Contact us today if you’re looking for ways to modernize your home’s exterior.

We can give free estimates and tips on updating your home’s look.



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